Gary Vaynerchuk’s book The Thank You Economy argued that the then nascent concept of social media marketing would, in the future, no longer be optional, but rather would become the status quo. In his book, he argued that any brand wishing to remain competitive and relevant would need to adopt social media as a core […]
Building an Audience
SEO (whatever the hell that is), voice, authenticity, getting found. These are things that I will cover in this category. Because an audience, especially a loyal one, is kind of a big deal these days. So, ya, I'm here to help with that.
I know it sounds harsh and you think I’m being overly cynical…and I probably am, but hear me out. It is my experience that unless your friends and family are already interested in the product or service you’re selling, your new business venture won’t obligate them to care. Sure, they may feign interest. As you […]
As you begin to establish your personal brand and build a social media audience, it is imperative that you stay you. You need to develop and maintain a consistent, authentic voice in both images and texts that accurately portrays who you are and what your brand stands for. This voice will be a major factor […]
I had no idea what I was doing. A friend of mine hired me to do copywriting and SEO-I didn’t even know what that was. He literally bought me a copy SEO for Dummies and told me to study– he then turned over the online marketing for 3 different companies and instructed me to get […]