I had no idea what I was doing. A friend of mine hired me to do copywriting and SEO-I didn’t even know what that was. He literally bought me a copy SEO for Dummies and told me to study– he then turned over the online marketing for 3 different companies and instructed me to get traffic and improve Google rankings. I am pretty ok on the computer and internets, but had no formal training whatsoever and had never used WordPress. My first attempt at doing any type of content marketing or SEO led me to create a Facebook company page, an Instagram account, and a half-assed WordPress site.
I know you’re on the edge of your seat, wondering what happened, so I’ll cut to the chase to ease the burden on your poor overworked heart. Nothing. Nothing happened. No results. No improvement in traffic to the site. No improvement in Google search rankings. No one followed my Instagram, no one retweeted any of my tweets, and very few people “liked” my Facebook page. It was a failed experiment and subsequently, I was politely asked to never, ever come back.
But why had I failed? What went wrong? I thought I was doing everything right. Each new blog post ended up on the Facebook timeline and was sent out in an automated tweet (see, I wasn’t all that dumb). I even tried to do the Pinterest thing and set up boards and follow people and pin anything and everything that had to do with my content. It was frustrating because I assumed that any online marketing campaign was born, lived, and died with social media, yet here I was, a complete and utter social marketing failure.
One of the first mistakes I made was assuming that just because there were billions of people using Facebook at any given moment, my content would be read, appreciated, and shared by millions. Or at least a million? Maybe like, a hundred thousand? 10. I’ll settle for 10 out of all the people online, I’ll settle for 10. I learned that for every person online consuming content, there is like a million pieces of content being produced. And very quickly that blog post that took hours to write and research disappear into a sea of cat videos and DIY. People just don’t innately care about your content, product, or service. They don’t give a shit about you or what you have to say about yourself. My first mistake was assuming they did.
Lesson Learned: You are not a value to your audience if all you do is talk about yourself.